This ad is soliciting foundation to women who do not want it to be apparent that they are wearing any. I believe the people that are being solicited are girls who wear make up which can range from ages around 13-50. Boys are clearly an audience that is not being solicited as well as women who may prefer to not wear any make up. This ad demonstrates that it is unedited so when you wear this make up your skin will look as flawless as the girl in the picture.
My ad buster can be interpreted in a few different ways. My ad shows that Blake Lively (the girl in the original ad) is taking her own photograph and she is appearing on the camera screen as a girl with cake on her face. This ties into the term people use to describe girls that wear too much make up, “cake-face”. Although Blake Lively does not appear to be a “cake-face” I wanted to change the meaning of the ad to show no matter what type of foundation is put on your face, it is visible. The ad is trying to play with girls minds by saying by using their make up your skin will be flawless and you will not look like this girl simply by applying it to your face. In order to get people to buy this product they want to trick people into thinking no one will know you are wearing any and they will think it is your natural skin. Every girl knows it is nearly impossible to hide the fact you are wearing make up. Most girls wear make up these days due to magazines and ads that show beautiful women with perfect edited skin. I simply wanted to show in my ad that make up is make up and if you are wearing it chances are, people can tell.
